T2C at Milan Design Fair

Milan’s mayor Giuseppe Sala [left] visiting T2C both with MCI CEO Emilio Genovesi

Milan’s mayor Giuseppe Sala [left] visiting T2C both with MCI CEO Emilio Genovesi

 
 

Between 4-9 April 2017 Material Connexion Italia (MCI) presented the work of Trash-2-Cash at the Milan Design Fair.

 

This year’s Materials Village focused on the theme “New Materials for a Smart City” [with the patronage of the Municipality of Milan] and featured a dedicated booth for T2C including the first material samples to emerge from the project. 

The Materials Village was hosted at Superstudio Più, one of the most renowned locations of Fuorisalone [the design fair that takes place on the same days as the Salone Internazionale del Mobile]. This year more than 130,000 visitors came through the Superstudio Più, a mix of design professionals, and the design-oriented public.

The “New Materials for a Smart City” exhibition also included a podium space where discussions and presentations related to innovation and smart manufacturing were held on a daily basis with over 1,000 participants. As the T2C booth was at the entrance to this area it was well-visited and attracted a good response from groups of people who will be interested in the eventual outcomes of our research. 

Check out an album of photos from the event on the T2C Facebook page. 

Veronica Sarbach, Material Connexion Italia