Making Change, Together. (That's what this is really about.)

June 2018

June 2018


Right in the middle of unveiling these master cases to you, we want to highlight the process, as well as the products. Because the project is not only producing circular material innovations; it’s also producing a method for others to consider using. Our Design-Driven Material Innovation (DDMI) methodology will also be on show and discussed in Eindhoven next week.

Design-Driven Material Innovation

As we all move towards more circular systems for the future, we can’t help but really deeply feel and understand the importance of collaborating well together. DDMI is about design being used to inform new material innovation; to drive it even. But it is also about finding ways to communicate, strategise and bond. To commit to each other, no matter our differences. To commit to creating something new and important together. To take risks.

September 2015

September 2015

We started out on this big rock in Sweden, in September 2015. And we have come a long way since. Many of us think that the real legacy from the project will be in the models, tools and new partnerships that have been created. For some of us, design will never be the same again.

T2C final results seminar.jpg

Next week at our Final Results Seminar you now have the chance to meet the teams behind the innovations, and join the audience for the panel discussions around the technologies, methods, lifecycle assessment and user insights, as well as the product and process stories. Follow this link to reserve yourself one of the few seats left!

Register here.

Trash-2-Cash? About the project

As we all know, one resource that’s becoming more abundant is waste. The idea of recycling textile waste has been popular for decades, but current mechanical methods give poor quality fabrics suitable only for industrial applications, like insulation, and the upcycling of pre-consumer textile waste into products is impossible to scale. 

Trash-2-Cash (T2C) proposes a new model where textile waste is regenerated chemically - resulting in new plastics and textiles that are the same quality as new materials, to make products that are industrially replicable and infinitely recyclable.

Come to our showcase at Klokgebouw during Dutch Design Week 2018 and decide for yourselves whether we have been able to make trash in to cash!

The consortium:

Academic and industry designers have been collaborating with scientists and engineers over the last three years to produce these new materials from textile waste. It’s a project that is as much about the way in which these people collaborate as what they have produced together. 

The 18 partners from 10 countries are showing six brand new material prototypes comprised of new, recycled and recyclable apparel and automotive materials and concepts. We are also sharing a new way of working – Design-Driven Material Innovation (DDMI) – outlining how science, design and industry can input into the process from beginning to end.

Trash-2-Cash is a collaboration of the following organisations:

-      Aalto University School of Arts, Design and Architecture, Finland

-      IK4-CIDETEC Technology Centre, IK4 Research Alliance, Spain

-      The Copenhagen Business School (CBS), Denmark

-      Grado Zero Innovation (GZI), Italy

-      MAIER, Spain

-      Material ConneXion Italia Srl, Italy

-      Reima, Finland

-      RISE Research Institutes of Sweden

-      Celanese, Italy

-      SOEX, Germany

-      SÖKTAŞ, Turkey

-      Swerea, IVF, Sweden (from October 1st2018, RISE,Sweden)

-      TEKO, Sweden

-      Tekstina, Slovenia

-      University of the Arts London (UAL), United Kingdom

-      VanBerlo,The Netherlands

-      VTT, Finland


About Dutch Design Week:

In October of each year, Dutch Design Week (DDW) takes place in Eindhoven. The biggest design event in Northern Europe presents work and ideas of more than 2600 designers to more than 335,000 visitors from home and abroad. In more than hundred locations across the city, DDW organises and facilitates exhibitions, lectures, prize ceremonies, networking events, debates and festivities.


Exhibition details:

Saturday 20th October – Sunday 28th October 2018

Opening hours: 11:00 – 18:00


Klokgebouw Cultuurhallen

Klokgebouw 50,

5617 AB Eindhoven,

The Netherlands


DDW ‘Basic’ ticket:

€16 ‘early bird’ ticket booked before 20th September from

€18 full price advance purchase tickets

€20 at the door


Students receive a 30% discount. Premium tickets are also available from the DDW website.